Anthropic is racing OpenAI and Google for enterprise distribution — and the bet it has placed is the partner-channel model. The Claude Partner Network launched in March 2026 with $100M behind it and a stated brief to bring in both global consultancies and specialised boutique firms. The anchor partners are the Big-4; the boutique-firm slots are the open lanes. This page sets out the competitive landscape, the market signal driving the spend, and what is moving in the trailing twelve months.
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Industry analyst forecasts converge on US$1T+ as enterprises move from pilots to production deployments. The partner-channel layer where Anthropic is investing through the Network is where most of that spend will be intermediated.
Reported usage growth Nov 2024 → Nov 2025. Anthropic's self-reported enterprise market share lifted from 24% (mid-2025) to 32% (early 2026) — figure appears in Anthropic comms, not independently verified.
IDC and Gartner forecasts: ANZ is among the fastest-growing AI services markets in APAC. Australian enterprises lead per-capita AI adoption in the region. Anthropic Sydney office active; partner ecosystem build-out underway.